Our work is ruled by complexity and unpredictability—our ability to adapt and respond to inevitable surprises is the difference between success and failure. So we seek multiple options to solve our most challenging problems as they arise, creating several possibilities for success. This not only reduces risks but opens up new opportunities.
Option-based thinking isn’t for everyone, so we’re selective about the people we hire, the partners we team with, and the work we pursue. To effectively generate options, we promote autonomous teams and empower our people to be their best—which ultimately leads to better outcomes and value for our customers.
To help our people and teams realize these ideas in our daily work, we apply all of the operating principles listed below.