01. Embrace diverse experiences.
Our diversity makes us stronger. We bring diverse perspectives and backgrounds to actively collaborate on complex problems in real-time. We provide an inclusive environment to encourage dissenting or unconventional opinions.
02. Listen with humility.
With an open mind, we listen and reflect before voicing opinions. In complex situations, we defer to collaborators closest to the problem. We frequently seek direct feedback from others
03. Design as you go.
Impactful changes will shift user needs and key details emerge during the work. So we design as we go, staying flexible by separating the “what” from the “how.”
04. Never compromise on quality.
We relentlessly eliminate design and development debt for all deliverables. We minimize and simplify to increase understanding. We automate appropriate processes to reduce unintended variation.
05. Empower customers to adapt.
We continuously deliver value and provide long-term flexibility to navigate change. We assess what works so we can seek better options. We build understanding so customers can make informed business decisions.
6. Be skeptical and curious.
We don’t take things at face value, digging deep to address root causes. We never stop learning in order to expand our capabilities and continually discover options for ourselves and our customers.
7. Lead by example.
We take initiative to get things done. We hold ourselves accountable but know that we can’t achieve success alone, so we ask for and offer help. We learn from failure and seek feedback to continuously improve.
8. Walk multiple paths concurrently.
When solving complex problems, we can’t predict which ideas will work. We boost our chances of success by pursuing various options at once, amplifying what works while dampening what doesn’t.