In this episode of Chalk and Code, host Jill Foley dives into the world of immersive education with Cheryl Bayer, CEO of Living Popups, a cutting-edge company blending storytelling, augmented reality, and curriculum to engage students like never before.
From her background in Hollywood to co-founding an XR startup focused on K–12 education, Cheryl shares the fascinating journey of how entertainment, empathy, and emerging tech intersect in the classroom. She unpacks what it means to build “sticky” learning experiences, how AI can enhance not replace human interaction, and why giving students agency over their learning is the key to long-term success.
If you’re curious about how AR/VR, gamification, and interactive characters are transforming how kids learn to read, write, and think, this conversation is a must-listen.
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About the guest

Cheryl Bayer
CEO, Living Popups
Cheryl Bayer is CEO and founder of Living Popups, an augmented reality company that turns books and learning materials into interactive experiences, using animated characters and AR-powered storytelling to engage students. Living Popups works with school districts and organizations including the band Coldplay. Before founding Living Popups, Cheryl spent decades in television and film, holding casting and producer roles at ABC, Fox, Nickelodeon, and Creative Artists Agency.
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